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Presentation:  SWITCH:  How to change things when change is hard

Presentation: SWITCH: How to change things when change is hard

Faculty  Development, Women Faculty Programs and HR Talent Development present


Free Books & Lunch to the first 100 arriving for the 11am booksigning.


11:30am - 12:30pm Presentation:  Switch: How to Change Things When Change Is Hard

 This presentation will NOT be recorded or streamed.




Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? (taken from

Date: 4/15/13, 11:30am to 12:30pm
Time: 4/15/13, 11:30am to 12:30pm
Location: Duncan Building 8th Floor, Rooms 1, 2, 7 & 8
Format: Faculty Meeting
Speaker: Dan Heath
Speaker Bio: Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. He is the co-author of Decisive: How to Make Better Choices in Life and Work, as well as two previous New York Times bestsellers, Switch and Made to Stick. Previously, Dan worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks. Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin.
Contact: Victoria Thompson - 20798 -