It all begins
with a drawing class.
Young patients gather in an inspiring setting the M. D. Anderson
classroom, a museum, the zoo, a beautiful hotel lobby
and get to work. With a dedicated group of art volunteers as
their guides and each others company and ideas as encouragement,
young patients express themselves in paint, crayons and paper.
Each spring, an art coordinator on the Childrens Art Project staff
sorts through hundreds of pieces of art created either in the drawing
classes, or sometimes at home or in a hospital bed. The coordinator
chooses more than 150 pieces to display at annual volunteer appreciation
events and categorizes them into Valentines, Everyday Greetings and
Holiday designs.
At the events, some 700 volunteers vote on their favorite designs for
each category. Those pieces receiving the most votes become the subjects
of focus groups, whose participants determine which designs will be
featured in each collection.
Once the designs are selected, a production team takes over, scanning
original artwork into computers and creating messages for the inside
of the greeting cards. After color separations, 4 a.m. press checks
and many long hours, the childrens art finally emerges as greeting
cards. And with the new cards come many smiles on the faces of proud
artists and satisfied customers.
Andria Frankfort