 |
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Children's Christmas
Card Project began with one volunteer's inspired idea |
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President and
Mrs. Gerald Ford buy and send Christmas cards |
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Two Hanukkah
cards added to the holiday card collection |
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First holiday
brochure printed
Earl Campbell and the Houston Oilers kick off the holiday sales season |
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Barbara Bush
is the featured holiday kick-off celebrity
First television Public Service Announcement about the Children's
Christmas Card Project produced and distributed, featuring Lady Bird
Johnson |
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Children's Christmas
Card Project wreath logo with children's faces developed
Academy Award-winning actress Sissy Spacek comes to Houston to launch
holiday sales |
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Arthur Andersen
donates five computers and teaches staff how to use them
First Interstate Bank inserts holiday card mini-brochure in bank statements |
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Story about Children's
Christmas Card Project appears in Good Housekeeping magazine |
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Randalls grocery
stores donate floor space to sell holiday cards |
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1-800 number
offered for customer orders |
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Children's Christmas
Card Project branches out to offer assorted gift items |
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Hired marketing
consultant for grocery industry
Story about Children's Christmas Card Project appears in People
magazine |
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First Everyday
Greetings Collection unveiled as "Spring Things" |
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Introduced art
from pediatric patients at M. D. Anderson Cancer Center-Orlando and
launched retail and direct mail sales in Florida |
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President Bill
Clinton presents Children's Christmas Card Project with Points of
Light Award |
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Children's Christmas
Card Project goes year-round and becomes Children's Art Project
Paint palette logo unveiled, created by Herring Design |
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First Valentine
Collection introduced at a party with then Houston Mayor and Mrs.
Bob Lanier
Annual volunteer hours exceeded 350,000
Dial America Magazine Sponsor Program initiated
Stories about Children's Art Project appear in Parade and McCall's
magazines |
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Introduced art
from pediatric patients at M. D. Anderson Cancer Network-Tarrant County
First corporate Print Partners agree to underwrite costs of printing
holiday card of their choice
Story about Children's Art Project appears in Southern Living
magazine |
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Record $1 million
in proceeds allocated to patient programs |