Making Their Mark

A Trip Through Time
 


Looking Forward

1973 Children's Christmas Card Project began with one volunteer's inspired idea
1976 President and Mrs. Gerald Ford buy and send Christmas cards
1978 Two Hanukkah cards added to the holiday card collection
1979 First holiday brochure printed

Earl Campbell and the Houston Oilers kick off the holiday sales season
1980 Barbara Bush is the featured holiday kick-off celebrity

First television Public Service Announcement about the Children's Christmas Card Project produced and distributed, featuring Lady Bird Johnson
1981 Children's Christmas Card Project wreath logo with children's faces developed

Academy Award-winning actress Sissy Spacek comes to Houston to launch holiday sales
1983 Arthur Andersen donates five computers and teaches staff how to use them

First Interstate Bank inserts holiday card mini-brochure in bank statements
1985 Story about Children's Christmas Card Project appears in Good Housekeeping magazine
1986 Randalls grocery stores donate floor space to sell holiday cards
1987 1-800 number offered for customer orders
1988 Children's Christmas Card Project branches out to offer assorted gift items
1990 Hired marketing consultant for grocery industry

Story about Children's Christmas Card Project appears in People magazine
1991 First Everyday Greetings Collection unveiled as "Spring Things"
1993 Introduced art from pediatric patients at M. D. Anderson Cancer Center-Orlando and launched retail and direct mail sales in Florida
1994 President Bill Clinton presents Children's Christmas Card Project with Points of Light Award
1995 Children's Christmas Card Project goes year-round and becomes Children's Art Project

Paint palette logo unveiled, created by Herring Design
1996 First Valentine Collection introduced at a party with then Houston Mayor and Mrs. Bob Lanier

Annual volunteer hours exceeded 350,000

Dial America Magazine Sponsor Program initiated

Stories about Children's Art Project appear in Parade and McCall's magazines
1997 Introduced art from pediatric patients at M. D. Anderson Cancer Network-Tarrant County

First corporate Print Partners agree to underwrite costs of printing holiday card of their choice

Story about Children's Art Project appears in Southern Living magazine
1998 Record $1 million in proceeds allocated to patient programs

"The future of the Children's Art Project sparkles with our young patients' artistic talent and creative imaginations. We will continue exploring endless opportunities to showcase the children's art on a year-round basis, with the goal of supporting them as they overcome the educational, social and emotional impact of cancer. For the Project, preparing these extraordinary young people for bright futures is an awesome trust."

– Tyrrell Flawn, director of volunteer services

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Making Their Mark