Cancer Manager - Opening the Door
to Quality Cancer Care
Dr. Martin N. Raber (seated) discusses collaborative care pathways and
practice guidelines with Dr. David L. Callender (right) and Dr. Spencer Berthelsen of
Kelsey-Seybold.
Today, taking an aggressive, competitive stance in the changing managed care marketplace
means assuming risk for patients and managing delivery of care throughout the entire
disease process.
A cornerstone of M. D. Anderson's managed care strategy is Cancer Manager, a network of
oncology services that provides a customized continuum of care from prevention and
diagnosis to treatment and followup.
This seamless care system can lower overall costs for cancer care and provide better
patient outcomes, says Dr. Martin N. Raber, vice president for managed care and outreach
programs. It also allows the cancer center's oncologists to be the sole
"gatekeepers" for each patient's care.
Cancer Manager is M. D. Anderson's response to growing national and local trends in
managed care. According to Dr. Raber, self-insured employers and large managed care payors
now want to purchase services directly from health care providers in an effort to
eliminate administrative costs.
In addition, employers, employees and patient advocacy groups are demanding better
access to quality health care centers, improved outcomes and more efficient coordination
of care. In answer to these requests, more centers like M. D. Anderson and physician
groups are accepting the risk for these large groups, and developing products and systems
for lowering costs and managing disease.
Managed care is ever-present in today's health care environment, and its growth is
apparent in the cancer center's patient portfolio. The percentage of insured patients
coming to the center under managed care contracts has almost doubled since 1994, with
about 48 percent representation in 1997.
Though Cancer Manager was unveiled in 1996, the program and its infrastructure were
further refined over the past fiscal year in preparation for aggressive marketing.
Randalls Food Stores, with more than 24,000 employees, was the first to sign up with the
program. OneCare, which insures approximately 30,000 individuals, was next to enroll.
During the year, Kelsey-Seybold - a major independent physician practice association
with approximately 167,000 patients in Houston and the surrounding area - signed up for
specific services. M. D. Anderson now provides all second opinions for Kelsey-Seybold
patients who have a questionable lump. Negotiations with other organizations are well
under way.
A structured, yet flexible system, Cancer Manager utilizes the cancer center's unique
skills in the treatment of the cancer patient and management of their disease. Providing
the quality as well as cost controls for Cancer Manager are computerized information
systems that detail M. D. Anderson's collaborative care pathways and practice guidelines.
These tools help map the optimal course of treatment and aid in forecasting and
controlling costs.
Tied into these pathways and guidelines are affiliates of M. D. Anderson's Physicians
Network and a number of other community physicians. For patients whose disease is less
complex or those who wish to get treatment closer to home, Cancer Manager allows them to
receive the M. D. Anderson quality of care without having to come to the Texas Medical
Center.
"M. D. Anderson has proven itself to be a leader in quality cancer care and now, as
Cancer Manager grows and takes hold in the marketplace, we will show that we know how to
manage cancer care - not just provide it," Dr. Raber says.